11 Oct 2016

CRM systems: the what, the why and the how

Businesses these days need to step up their game if they wish to keep up with the competitive markets they exist in. It's best to be two steps ahead of the latest practices of the trade, and the only way one can do that is by keeping an eye on the demands of their consumers. And the best way to keep a tab on that is by having a good CRM system established for your business.


Customer Relationship Management systems (CRM) is the latest approach to pool up data received by on-going interactions with your current and/or potential clients. It is slowly turning out to be a fool-proof method to improve customer relationships which have led to stupendous amounts of growth for businesses.

If you want to run a successful business and get maximum customer satisfaction, you need to have a customized CRM strategy. Continue reading to find out the why's and how's:


1) CRM development = Social Media for business owners: Don't you ever wish that you could work with a particular system which only you could see and use to get a compiled mass of data which only you can use. Well, that's exactly what a CRM system is all about. Think of it as the Social Media for business owners—customized for only your business. CRM systems collect various amounts of data from your customers allowing you to pick up the most insightful patterns which you can use to provide better customer satisfaction, which takes us to our next point:

2) Customer Satisfaction is synonymous to CRM solutions: Let's take the example of the acquisition of Time Warner Cable by Comcast. The details prove that it makes a lot of sense from a business perspective for the above-mentioned acquisition, the only problem being, (which is a huge problem) is, Comcast has ranked lowest in the industry's customer satisfaction surveys:

It is fair to say that Comcast has in time constantly avoided the demands and has denied customers their right of receiving good customer service. This has led consumers to switch to other platforms which provide better services, and most importantly do not make them wait for this long: Probably if Comcast had a stronger CRM strategy they would not have to be part of this decline.

3) Organization leads to Progress: "For every minute spent organizing, an hour is earned" –Benjamin Franklin. It is very essential for any business to constantly keep organizing their data which in turn gives them clearer results and more time and space to test out new advancements for their business. The lesser wrinkles there are in your business—the better the customer satisfaction.

A CRM system should include all the emails, calendars and the tasks you have to complete as a business—all in one place, which is accessible whenever and wherever you have internet connection. If you have a CRM development company that provides you valuable insights, you are in luck, if not, do not stress out—BluEnt is here to help.

4) Be two steps ahead: It might sound corny, but it is true that you can really predict your future if you have a customized CRM system for your business. This is how it works:

The previous performance of your business and the events that take place is the history of your business. History exists to show the paths taken by us, in this case, your business. The history of your business provides you an idea of what the paths you could have avoided and the ones you could have taken in the future. These become the prospective actions you as a business can take in according to your preference. Want to know what's in your future? Find out hire expert CRM developers today.

5) Customer Records and Marketing Automation: Keeping customer information together in one space streamlines and gives you enough space to cater to your customers better. People are busy, they want to spend as less time as they can to receive as much as they can from your business. Having an effective CRM strategy leads to:

  • Storage of all tiny details and record of all of your customers in one place—which provides more mobility to your business and keeps it clean and efficient.

  • Grouping them all together create a space for you to be able to clearly see if all your client's are getting the information you have sent them, and if not, it gives you a chance to fix those loopholes that might have occurred in the process without having them to complain.

  • It increases your knowledge about your customer. For eg. if you have a product or service you had initially targeted for people 30 years and above, and sent out an email to all your clients, but the 20 year olds reverted back more than the 30 year olds, you will receive an insight and would be able to brush up on your understanding and knowledge about your customers. CRM saves you time as you will instantly know who wants what out of you by the simple revert of an email or the click of a link.

  • It helps you to NOT miss out on any of your client's. Misplacing or losing one's contact information is going to cause definitive frustration amongst your clients, leading them to get in touch with your competition.

  • It helps in categorizing your customers in various sub-groups which can be according to their profession, or their liking, or hobbies, etc. This gives a sense of personal touch and makes your customers feel more valued.


These are just some of the wonders what a good CRM development company can do for you. The solution is easy. Your business needs to have a creative and effective CRM development company. We know, it can be tough to find a company dedicated to your business, but don't worry, we know a place. Talk about CRM development to gift your business a completely customized CRM system today.

Maximum Value, Achieved.



Your Citation

Bluent Tech. "CRM systems: the what, the why and the how" BluEnt Byte, Oct. 11, 2016, https://www.bluent.com/blog/crm-systems-what-the-why-and-the-how/.

Bluent Tech. (2016, October 11). CRM systems: the what, the why and the how. Retrieved from https://www.bluent.com/blog/crm-systems-what-the-why-and-the-how/

Bluent Tech. "CRM systems: the what, the why and the how" Bluent Tech https://www.bluent.com/blog/crm-systems-what-the-why-and-the-how/ (accessed October 11, 2016 ).

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