Gift Card Life Cycle
From Creation to Redemption, Optimize
Every Step of Your Gift Card Journey.
Challenges with
Gift Card 
Tracking redemptions, identifying trends, and
preventing fraud are common hurdles in
maximizing gift card performance.
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1 DATA CLEANSING
Poor data cleansing can result in false metrics and wrong perceptions in analytics. Duplicate records inflate sales and redemption totals, which gives the wrong performance insights. Missing information keeps the data gaps from shedding light on customer behavior. Things become more complex when there are various sources of data such as physical stores, apps, and platforms, all of which release different streams of data that cannot be standardized or aligned easily.
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2 GIFT CARD STAGNATION
Unredeemed gift cards represent more than just missed revenue; they signify lost opportunities to strengthen customer connections and drive repeat business. When customers fail to use their gift cards, it can lead to diminished engagement and a lack of interaction with your brand, leaving valuable sales and relationship-building potential unfulfilled.
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3 FRAUDULENT ACTIVITY
Gift card fraud, such as counterfeiting, duplication, or unauthorized access, can cause significant financial losses while damaging customer trust and brand reputation. These incidents disrupt operations and undermine the secure, reliable experience customers expect, highlighting the importance of robust fraud prevention.
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4 RECONCILING FEES & COMMISSIONS
Dealing with multi-channel gift card sales across various channel makes managing those sales very challenging since each partner in most cases uses different fee structures and formats for reporting. Variations in data, delayed reporting, and processing errors related to returns and chargebacks make things worse, resulting in even more errors.
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Solutions to Address Data Cleansing Challenges:
- Automated Data Validation: Implementation of real-time validation checks to flag inconsistencies or errors, ensuring that only acceptable data enters the analytics platform.
- Deduplication Algorithms: Usage of advanced deduplication algorithms to catch and eliminate duplicate transactions or entries to provide accurate metrics for balances, sales, and redemptions.
- Data Enrichment Tools: Data enrichment tools need to be used to fill in gaps of missing information, such as transactions- timestamp match, locations, and other relevant attributes.
- Your detailed analytics track redemption patterns and will provide actionable perceptions to boost redemptions by offering incentives and sending out regular reminders.
- Using real-time monitoring techniques and advanced fraud detection algorithms to catch and arrest dubious activities before they cause financial losses.
- Create an Interactive Reconciliation Dashboard. This can show fees and commissions in real-time and could include dynamic charts and graphs that show separate features like fees owed/paid by each partner, commission categories, and discrepancies.
Card Compliant
Reports Support
We provide supporting
documentation to auditors.
Compliance
Summary
Report
A high-level overview of the gift card program’s adherence to regulatory requirements.
Key Data:
- Compliance Status Summary
- Key Regulatory Requirements and their Realization.
- Compliance Issues and Subsequent Action.
Expiration
Report
A report that tracks gift cards expiration or approaching-expiration dates, status: redeemed or expired.
Key Data required for all cards:
- Expiration Dates
- Status (active, expired, redeemed)
- Notifications Sent to Customers on card status.
Breakage
Report
Provides details on the unredeemed value on gift cards, giving valuable insights into the financial impacts of breakage rates.
Key Data:
- Value of Issued Gift Cards
- Value Redeemed
- Value of Unredeemed/Broken Cards
- Breakage Trends
Escheatment
Report
Gives detailed information on unused gift card balances that need to be reported.
Key Data:
- Value of Unused Gift Cards
- Breakdown by Jurisdiction
- Compliance with Escheatment Regulations
- Submission Dates
Customer
Notification
Report
Follows customer communications about card expiration or compliance.
Key Data:
- Dates and Methods of Notification
- Follow-ups and Responses
- Customer Issues
Transaction
Audit TRAIL
This is a comprehensive record of gift card transactions such as issuance, redemption, and alterations.
Key Data:
- Transaction Logs
- Issuance and Redemption Logs
- Adjustments and Corrections
How We Helped Fortnite Elevate
V-Bucks Gift Card : Analytics
When Fortnite needed to gain deeper insights into their V-Bucks gift
card program, we stepped in with our advanced analytics solution.
By integrating data from multiple platforms, we gave Fortnite a clear,
real-time view of gift card sales, redemptions, and customer behaviour
across their global player base.
Partner Statements
- Platform Partners
We focus on delivering accurate and transparent reconciliation of all gift card redemptions, ensuring seamless financial tracking and reporting. Our system aggregates data from multiple platforms to account for the specific details of each transaction, including commissions, platform fees, and taxes.
Through automated reconciliation processes, we compile detailed statements that break down:
- Total Redemptions: The exact number of Fortnite gift cards redeemed, including region-specific data.
- Platform Commissions: A clear accounting of platform-specific commissions deducted from each transaction.
- Fees and Taxes: A precise calculation of applicable fees and taxes for every redemption, ensuring compliance with local regulations.
- Distribution Partners
Distributors play a key role in the sale and redemption of gift cards. To ensure a seamless process, our system automates the calculation of distributor commissions, accurately tracks the amount receivable, and generates comprehensive remittance reports for transparent reconciliation.
- Commission Calculation: Our platform automatically calculates distributor commissions based on predefined rates for each transaction.
- Accurate Reconciliation of Receivables: Every transaction is logged with precision, capturing essential details such as sale value, redemption amount, and any platform fees.
The system automatically calculates the total amount receivable for each distributor, adjusting for commissions and other applicable fees. - Comprehensive Remittance Reports: At regular intervals (weekly, monthly, or custom), detailed remittance reports are generated, summarizing all transactions for each distributor.
- Audit Partner
Managing sales and taxes for gift card transactions across multiple regions and states can be complex, with varying tax rates and reporting requirements. Our system provides audit-ready reports that offer clear insights into sales data and tax obligations, broken down by specific regions and states, allowing businesses to streamline audits and ensure full tax compliance.
- Region & State-Wise Sales Tracking: The platform captures detailed transaction data, logging every gift card sale and redemption across all regions and states.
- Automated Tax Calculation: The platform automatically applies the correct tax rates for each state or region, ensuring tax calculations are compliant with local laws.
- Customizable Reporting Periods: Audit partners can generate reports for custom time frames (weekly, monthly, quarterly, or annually), allowing them to match reporting periods with their tax filing deadlines.
Customer Segmentation and
Behavioural Insights
Breakage Analysis
Streamlined
Reconciliation and Trust
Forecasting and Predictive
Analytics
Global Multi-Currency
Unlock a World
of Gift Card Analytics
Analyze Transactions Across Regions, Currencies, and Markets to Drive Smarter Business Decisions
Multi-currency analytics empowers businesses to navigate the complexities of global gift card transactions with ease. It provides the tools to refine pricing, deliver region-specific experiences, and drive international growth—all while maintaining clarity and control over financial operations.
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Streamlined Financial Tracking: Track gift card sales, activations, and redemptions in various currencies while consolidating the data into a single, clear dashboard in your chosen base currency.
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Localized Insights: Identify trends unique to specific markets, enabling tailored strategies for each region.
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Fraud Prevention: Monitor anomalies in cross-currency transactions to safeguard against fraudulent activities.
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Interactive Visualization Tools: The color-coded world map and multicurrency conversion insights provide an at-a-glance understanding of global performance, making it easy to identify opportunities and challenges across regions.
How Gift Card Analytics Can Drive Business Growth
The Power of Data in Enhancing Gift Card Customer Retention and Engagement
Secure Gift Cards: Top Tips and Strategies’ to Safeguard Personal Information
Top Strategies for Seamless Data Consolidation in Gift Cards
